TomTom and Uber are joining forces to ensure our digital maps mirror real-road conditions. Uber has joined TomTom’s Map Editing Partnership (MEP) – a program wherein TomTom opens up its map-making process to trusted partners, allowing them to provide fresh, accurate location information that would help keep the maps up to date.
With the Uber app being used across more than 10,000 cities around the world, the ride-hailing and delivery company is uniquely placed to offer TomTom the latest on-the-ground insights from completed trips and deliveries – including observations about new roads, turn restrictions, street closures, etc.
In return, Uber will get to integrate TomTom’s more accurate than ever maps, traffic data, and Maps APIs across its global platform to provide a seamless experience to users. This will be an extension of the existing partnership between TomTom and Uber that began in 2015.
But what about map quality?
TomTom’s MEP trainers and subject matter experts teach trusted Uber drivers how to best edit a map. Once Uber’s editors gain certification through TomTom’s customized map editing curriculum, they are able to make changes to the live map.
At the same time, TomTom follows a stringent vetting process to ensure all changes are of high quality. All edits undergo the same quality checks that are required of TomTom editors. These real-time quality checks also give Uber editors a level of comfort when making edits and ensure the most accurate map possible.
Also, teaming up with Uber doesn’t mean that TomTom will stop collecting data from its existing sources – survey vehicles, government agencies, TomTom map users, vehicle sensors, and more. Even in the MEP program, TomTom plans to partner with more global leaders in the mobility, on-demand, logistics, and automotive industries.
TomTom regularly processes close to two billion map changes per month, and the MEP program is currently supporting an additional 3 million partner edits to the map every month in more than 70 countries.
“In these fast-changing times, having maps that reflect real-road conditions is more important than ever,” Shashi Vaijayanthi Rangarajan, VP Customer Program Management at TomTom, says. “That’s been especially true in recent months, as protests across the US blocked streets, flash floods washed out roads in southern Europe, and the coronavirus pandemic closed borders worldwide.”
Michael Weiss-Malik, Director of Product, Maps and GSS at Uber, concurs, “Our partnership will help create even more dynamic mapping experiences in our global marketplace.”