Google Maps API, launched only a few months after the Google Maps website in 2005, has completed 15 summers around the sun. And to commemorate this occasion, the Google Maps Platform team is expanding the capabilities of its products intending to deliver more contextualized experiences. Here’s what’s new:
Local Context beta launch
You know how people switch back and forth between multiple tabs while trying to get the sense of a place? Like, looking at a hotel or real estate listing on one window and Google Maps on the other? Google has come to realize that this process can be frustrating enough to impact the conversion rate negatively in many cases.
Therefore, Local Context beta will enable businesses to embed the familiar Google Maps experience into their desktop or mobile web app. This, Google hopes, will help users make quicker decisions, minimize site abandonment, and improve conversions.
“It helps you keep users engaged on your site by giving them a detailed understanding of places near a specific location they’re considering – place names, descriptions, price level, ratings, reviews, and photos. It even provides estimated time of arrival and walking directions from the location of interest,” explains Ivan Passos, Product Manager.
Don’t want a potential customer to discover a competitor nearby? No problem; simply limit the types of places and the number of places you want your users to see.
Maps customization in the cloud
This new feature, born out of user feedback, will allow you to stylize maps in the Cloud Console and manage them without ever touching a line of code. We are talking more customization, easier management, and faster deployment of tests and new features.
“Until now, Maps customization has been handled via client-side JSON which was sent to the server with map requests. This design meant the amount of customization that could be done was capped by URL character limits. We’ve heard from our customers – and experienced ourselves – how quickly that limit can be hit when styling a map,” Ryan Cassidy, Product Manager, says.
Cloud-based Maps styling will increase the number of customizations that can be done on a map to over 250 for most browsers. Further, any change you make in a Map style will automatically reflect across your entire range of apps and sites in real-time, without any complicated manual deployments.
Expanding gaming solution
After working with a limited group of game studios for the last two years, Google has opened its gaming services to all developers. Any game studio or independent game developer can now build engaging and immersive game environments based on real-world buildings, roads, parks, etc. from more than 220 countries and territories around the world.
Apart from building a scalable infrastructure that would allow game developers to get started quickly, the Google Maps Platform team has also added new features like Mixed Zoom and Pathfinding in the last couple of years.
Mixed zoom renders a high level of detail for areas close to a player, while areas further away display progressively lower levels of detail. And Pathfinding empowers you to bring new life to your in-game characters, such as directing monsters to chase a player around or collaborating on missions through a futuristic city.
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